About

I’m a web developer and digital specialist based in Melbourne. I build and improve websites with a focus on WordPress, Shopify and ecommerce.

I’m comfortable moving between technical, creative and marketing work when a project needs it: theme and frontend work, site migrations, products and merchandising, plus SEO, paid ads, analytics and email.

My experience has moved between agency projects and independent online retailers. Same thread throughout: make the site work better and keep building on that.

I like figuring things out. A lot of what I know comes from needing a tool or approach for a real problem and learning it properly. I’m interested in AI and automation as practical ways to cut repetitive work. I check the output rather than trusting it blindly.

Outside work I’m pretty goofy. I go to lots of gigs and go camping with Diego.